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Psychology of Surprise—Dopamine on the Witness Stand: 7 Ethical Caps Marketers Rarely Volunteer

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Surprise is a tool; ethics is a leash. Seven caps: kids and spend limits; no dark patterns to minors; clear odds where regulated; refund clarity; no shame language; no medical promises; consent in pranks.

Psychology of Surprise—Dopamine on the Witness Stand: 7 Ethical Caps Marketers Rarely Volunteer
Psychology of Surprise—Dopamine on the Witness Stand: 7 Ethical Caps Marketers Rarely Volunteer

Thoughtful gifting ethics: HandMyth.

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